Fonts
Pacific University uses a family of fonts for print and web publications for a seamless visual identity taking into account a range of communication needs. Consistent typography creates a visual tie to the university brand.
Business Correspondence
Garamond, a serif font, is an excellent choice for long blocks of text and more formal correspondence, such as when sending out letters on university letterhead.
Print Materials & Templates
Garamond and Verdana or Open Sans (free download) are recommended font choices and work well together. Roboto Slab (free download) — is a good choice for headlines and subheads to compliment Verdana or Open Sans. Do not use Roboto Slab with Garamond since Garamond is a more formal font style.
Web
Open Sans (free download) and Roboto Slab (free download) — are the primary typefaces on the Pacific University website.
Verdana or Open Sans are the recommended font for email. Link here for the branded signature template.
Marketing & Communications
The office of Marketing & Communications uses various licensed and copyrighted fonts to support the university brand. These include: Frutiger (version of Verdana or Open Sans), Zine Slab (version of Roboto Slab), Adobe Garamond (version of Garamond) and Daisy Lau (ornate script).
Lead On Campaign
Garamond is the primary font choice for campaign materials. It works well for university correspondence and more formal occasions.
Verdana and Open Sans are secondary font choices and may be used in combination with Garamond for visual interest (limited headlines) or for materials that are less formal (charts and graphs).
Daisy Lau is used by Marketing & Communications for celebratory and more formal occasions. Never used in all caps.
Contact Marketing & Communications for information on licensed and copyrighted fonts. If you share documents with others, a good practice is to use standard fonts which will prevent the recipient's computer from substituting the font. If you do use licensed or copyrighted fonts, send the document as a PDF or outline the fonts prior to sharing.