Marketing Professor Lena Cavusoglu Wins Best Film Award for 'Face Value'

In a moment of triumph for the College of Business, Lena Cavusoglu, assistant professor of Marketing, has brought home the coveted Best Film Award at the esteemed Association for Consumer Research (ACR) Conference 2023. Cavusoglu's remarkable short film, Face Value, has captured the hearts and minds of attendees, clinching the top spot among a pool of exceptional contenders. 

Face Value stands as a poignant exploration of the experiences faced by facially different consumers within the marketplace. With a keen eye for societal norms and expectations, Cavusoglu's film delves deep into the challenges confronted by those who often find themselves marginalized due to idealized beauty standards. Through its compelling narrative, the film not only shines a light on these underrepresented individuals but also calls for a broader societal recognition of their struggles.

The film's impact extends far beyond the screen, serving as a catalyst for transformative consumer research in this vital area. By advocating for face equality, Face Value challenges viewers to reconsider their perceptions and biases, fostering a more inclusive, understanding and empathetic society.

Cavusoglu collaborated with Professor Russell Belk of York University, Toronto, Canada in this project. Their combined efforts have not only earned them acclaim but also sparked meaningful dialogue and reflection within the academic community. With Face Value, Cavusoglu has not only secured a place in the proceedings of ACR history but has also ignited a powerful conversation on the importance of embracing diversity and inclusivity in our everyday lives.