Dr. Lena Cavusoglu of the College of Business was awarded the Best Consumer Culture Theory Competitive Paper Runner-Up Award at the 2024 ACR Asia-Pacific Conference in Bali, Indonesia. Her paper, co-authored with Professor Russell Belk, titled "Reclaiming Identity in the Face of Stigma," explores how individuals with facial differences reclaim their identities by rejecting cosmetics, surgeries, and prosthetics. This research significantly contributes to Consumer Culture Theory (CCT) and highlights COB's role in global academic excellence.
News, Media and Stories | Lena Cavusoglu
Lena Cavusoglu and Hossein Rikhtehgar Berenji are thrilled to be featured together in the May issue of Oregon Business magazine, recognized for their innovative teaching methods at the College of Business at Pacific University.
A personal experience for Pacific University College of Business Professor Lena Cavusoglu leads to the production of Face Value, an award-winning documentary about the experiences of those with facial differences in society.
Dr. Lena Cavusoglu, College of Business faculty member, delivered a thought-provoking keynote at the International Center for Anti-Consumption Research 2023 Conference, focusing on marketplace stigma and anti-consumption.
Lena Cavusoglu, assistant professor of Marketing, triumphs with her short film "Face Value." The film explores the challenges of facially different consumers, advocating for societal recognition and sparking transformative consumer research.
The College of Business made two notable presentations at Pacific's annual Undergraduate Research Conference. One standout project explored women's online bonding in dating dilemmas, and the other delves into post-pandemic travel motivations.
Lena Cavusoglu, assistant professor of Marketing, has co-authored a chapter in the Handbook of Research on Ethnic and Intra-cultural Marketing. The chapter critically examines how Western beauty ideals in the fashion industry impact women of color.