Learning Outcomes | Marketing

After Pacific | Students build applicable skills through a variety of internship opportunities, and our graduates find positions in public and private organizations, government, not-for-profit organizations, sales, research, advertising and promotion, management, and consulting.

Student Learning Outcomes

The marketing concentration is designed to prepare students who are interested in a marketing and/or marketing management career.

Students will gain an understanding of broad marketing functions in management settings as well as a broad-based foundation in finance, accounting, and management.  While gaining an understanding of the business environment, the course provides an overview of social, political, legal, technological, economic, behavioral, ethical, and international aspects of marketing. Successful graduates of the marketing concentration will be able to:

• Mastery of Marketing Content: Understand fundamental marketing concepts, theories, and principles in areas of marketing.
• Application: Apply the knowledge, concepts, tools necessary to overcome challenges, and issues of marketing in a changing technological landscape.
• Creative Problem Solving: Develop creative solutions to marketing problems.