Alternate Logos, Wordmarks & Graphics

Wordmarks & Graphics

Using the same logos on all of university promotions fosters the graphic identity of Pacific University. To promote and increase name recognition, clubs, organizations, offices, departments, centers, programs, etc. are allowed to use wordmarks and tier logos.

A wordmark is text only, in a university brand typeface, accompanied by the university logo.

If you have artwork or an illustration you are using on your product, and a tier logo is not prominent enough to identify your club, organization, center or program, the name of your area in Roboto Slab, Verdana or Garamond can be used along with the graphics. If you plan to use a wordmark on a regular basis, please contact Marketing & Communications and they can visit with you about the possibility of creating a wordmark for you.

Tier Logos

When an area wants to identify a product with more than the university logo, a “tier logo” — university logo along with the name of the unit beneath it — can be used. A collection of tier logos for nearly every college, department and office has been created. PNG images. When an item requires a larger tier logo, these EPS vector images can be used.

Tier logos provide brand consistency and are intended for use when the name of the college or department can not be used in a more prominent fashion. For instance on gear or products such as a "pocket logo" of a jacket, keychain or mug.

Custom tier logos must be requested from Marketing & Communications and should not be created individually.

All other logo guidelines apply when using tier logos.

Boxer Head

The Boxer head is most often used with the logotype. You should only use the Boxer head by itself when the full logo is visible elsewhere on the material or product. For example, on a t-shirt when the logo is also on the sleeve; on the gym floor of the Stoller Center; or on team jerseys or football helmets where there are other visible uses of the logo on the game-day program, scoreboard, banners, etc. Approval from Marketing & Communications is required.

Block P

The block “P” is for athletics and licensed product use. The “P” can be used on its own or along with the university logo. If the “P” is used with the university logo, they should be in separate areas, such as reverse sides of printed materials or on the sleeve or back of a T-shirt.

University Seal

The seal is the traditional legal signature or imprimatur for the university, representing official sanctioning by the institution. The use of the seal is reserved for the President’s Office and for formal academic and university business, such as authenticating diplomas, transcripts and other official documents. Use of the seal is limited and is not used as a substitute for the university logo.