Dr. Bleything is a former College of Optometry dean and professor and also served as the university provost.
The field is expected to grow by 36 percent over the next seven years.
Named in honor of the late Dr. Massih, the award recognizes a Pacific graduate who has served the optometric profession with distinction.
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Award honors an outstanding optometry alumnus or alumna for care in serving both patients and communities.
Endowment will fund the Kamelia Massih Prize for a Distinguished Optometrist.
Pacific University strengthened its collaborative relationship with the United Kingdom's York St. John University through a unique Internet signing ceremony on Tuesday, May 11