Introducing BrandFolder — Your Pacific University Asset Library
The Office of Marketing & Communications is pleased to formally introduce BrandFolder, a digital asset management tool for Pacific University.
BrandFolder compiles digital resources, ranging from photos and video clips to brand logos, fonts and colors to templates, for university uses.
Assets in BrandFolder are organized by asset type, by labels corresponding to university units, or through keyword searches for tags, campaign names, or asset subjects.
BrandFolder is available to all internal members of the Pacific University community and has been in beta testing, used by several university creators, for about a year. All employees and students can log in with their PUNetID to access the full library.
Find Photos & Videos
Unlike previous storage methods for marketing images, BrandFolder contains robust metadata on each asset, including captions, dates, names and class years for people pictured, and codes for how the asset may be used. This is critical not only for appropriately finding the assets you need, but also for respecting the privacy and image use of our students, alumni and friends. Please be sure to pay attention to the use codes for specific images — for example, some students have granted permission to use their image in print but not on social media.
Use Templates
There are a variety of digital asset templates available on BrandFolder, and new ones are coming all the time! BrandFolder offers drag-and-drop templates, and these can be especially useful for collateral like slides for the campus’s digital signs or for simple fliers. For more complex files, like posters, brochures or presentations, we offer links and instruction guides to templates in InDesign and Google Slides.
Most templates currently available on BrandFolder are aligned to the university’s primary brand framework and are appropriate for any use. New templates specific to enrollment marketing — including program fliers, social media posts, and even limited print/digital ad templates — will debut in the next two weeks!
Find Facts & Resources
Additional BrandFolder resources include a series of fast facts and talking points about the university (more coming all the time), as well as guidelines on university branding. You can find university logos, tier logos for specific university units and organizations, official colors and more.
Sharing Assets
BrandFolder also allows us to put together a finite number of “collections” for public display and sharing of our assets. For example, the Commencement collection is where we compile and share portraits taken of each of our students as they cross the stage at Commencement, as well as where we share highlight photos from special events like Homecoming, Family Weekend and reunions. These collections offer a simple and searchable platform for our wider university community to access, download and share photos and videos from Pacific.
Something Missing?
We are adding to the BrandFolder library every day. If there’s a particular topic or asset that you’re looking for, let us know so we can consider adding it to our project list!